Genpact scores top marks in HFS Digital Marketing and Sales Service Providers Report

“Genpact's data-driven operators' lens for ecosystem innovation comes from the unique combination of its deep knowledge of sales and commercial operations across multiple industries—its experience, expertise, and continued investments in data analytics and technology," said Melissa O'Brien, Executive Research Leader, HFS Research. “Genpact helps companies transform their digital marketing and sales strategies with technology and data, combined with deep insights on experience, in an effort to make smart, agile decisions that can both improve customer service and drive competitive growth."

Genpact works with sales, marketing, and commercial leaders across multiple industries to accelerate customer success through better experiences. Our differentiators include:

• A holistic approach to digital marketing and sales services that combines Rightpoint, a wholly-owned subsidiary that specializes in customer and employee experience, Genpact's sales and commercial service line, and connected commerce services
• A unique SMB (small and medium business) academy that enables clients to grow new revenue streams from SMBs
• Strong data and analytics capabilities. For example, Genpact's Growth Assist solution uncovers customers' propensity to buy. It enables insights-based selling using multiple data signals, delivering a bird's eye view of customer data to drive commercial transformation