Genpact named a leader in trust and safety by Everest Group

Genpact's broad range of content moderation services across the trust and safety value chain means Genpact is the only provider who is a leader by market share in four of the six industries covered by the report: social media, gaming, streaming services and publishing, and e-commerce.

"Genpact continues to strengthen and diversify its trust and safety client portfolio backed by its wide range of offerings," said Abhijnan Dasgupta, Practice Director, Everest Group. "It has strengthened investments in digital tools with a focus on establishing trust and safety benchmarks, predicting content virality, and designing a framework for bot detection. It's also investing in a holistic approach to protect the wellbeing of content moderators."

Genpact protects users and enhances trust and safety operations by combining industry knowledge with data, technology, and AI expertise. Highlights include:

• Support across the policy lifecycle with a policy lab focused on tracking regulatory changes, policy formulation, implementation at scale, and policy maintenance
• An industry-first trust and safety maturity mapping index that helps clients evaluate and benchmark their current state, standards, operations, and outcomes
• A virality prediction model for the early identification of content propagation, predicting content growth online by evaluating content against factors influencing its virality
• Investments in moderator wellbeing that focus on nine wellness dimensions under mind, body, and soul